Marketing

Master of Business Administration: Marketing Concentration

Cornerstone Courses: 15 credit hours

ACTG 500 Accounting Concepts and Applications
BMGT 500 Principles of Management
COMM 500 Management Communication
FINA 500 Money, Banking and Financial Markets
STAT 500 Statistics for Managers

Core Courses: 15 credit hours

ACTG 511 Financial Statement Analysis for Managers (Prerequisite: ACTG 500)
BMGT 510 Legal Environment for Business
ECON 510 Managerial Economics
IMSC 500 Information Technology Management
MKTG 511 Advanced Marketing Management

Concentration: 12 credit hours (choose 4 courses)**

MKTG 510 Electronic Commerce
MKTG 520 Consumer Behavior
MKTG 521 Marketing Research (Prerequisite: MKGT 520)
MKTG 522 Business Ethics and Society
MKTG 523 Advertising and Sales Promotion
MKTG 524 Internet Marketing (Prerequisite: MKGT 510)
MKTG 525 Marketing High Technology (Prerequisite: MKGT 510)
MKTG 598 Directed Research
MKTG 599 Marketing Project (Prerequisite: MKGT 598)

** In selecting concentration courses, students are advised to consult with the Chair of the Marketing Department.