Marketing

Cornerstone Courses:  15 credit hours

ACTG 500           Accounting Concepts and Applications

BMGT 500          Principles of Management      

COMM 500         Management Communication      

FINA 500             Money, Banking and Financial Markets

STAT 500            Statistics for Managers     

 

Core Courses:  15 credit hours

ACTG 511           Financial Statement Analysis for Managers      

BMGT 510          Legal Environment for Business      

ECON 510           Managerial Economics      

IMSC 500            Information Technology Management      

MKTG 511          Advanced Marketing Management      

 

Concentration:  12 credit hours (choose 4 courses)

 

MKTG 510          Electronic Commerce      

MKTG 520          Consumer Behavior

MKTG 521          Marketing Research

MKTG 522          Business Ethics and Society      

MKTG 523          Advertising and Sales Promotion      

MKTG 524          Internet Marketing      

MKTG 525          Marketing High Technology       

MKTG 598          Directed Research      

MKTG 599          Marketing Project