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Master of Business Administration: Marketing Concentration
Cornerstone Courses: 15 credit hours
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ACTG 500 | Financial Accounting Analysis |
| BMGT 500 | Principles of Management |
| COMM 500 | Management Communication |
| FINA 500 | Money, Banking and Financial Markets |
| STAT 500 | Statistics for Managers |
Core Courses: 15 credit hours
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ACTG 511 | Financial Statement Analysis for Managers |
| BMGT 510 | Legal Environment for Business |
| ECON 510 | Managerial Economics |
| IMSC 500 | Information Technology Management |
| MKTG 511 | Advanced Marketing Management |
Concentration: 12 credit hours (choose 4 courses)**
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MKTG 510 | Electronic Commerce
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| MKTG 520 | Consumer Behavior |
| MKTG 521 | Marketing Research |
| MKTG 522 | Business Ethics and Society |
| MKTG 523 | Advertising and Sales Promotion |
| MKTG 524 | Internet Marketing |
| MKTG 525 | Marketing High Technology |
| MKTG 598 | Directed Research |
| MKTG 599 | Marketing Project |
** In selecting concentration courses, students are advised to consult with the Chair of the Marketing Department.
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